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How to sell to the NHS, and which of the two rulebooks applies to you

NHS organisations buy through different routes. Identify the buyer and the rules that apply to your services before looking for opportunities.

9 September 2026 ยท 5 minute read

The NHS is the largest buyer most suppliers will ever try to sell to, and it is not a buyer at all. It is several hundred organisations with separate budgets, separate systems and two entirely different sets of procurement rules running side by side.

Identify the applicable rules and the organisation buying your category before choosing which notices to monitor.

Two regimes, and you are only in one of them

Since 1 January 2024, health care services in England are bought under the Provider Selection Regime. It is a separate set of rules from the rest of public procurement, written for the specific problem of choosing who provides care.

It applies to health care services and to nothing else. Goods and non-health-care services are bought under the Procurement Act 2023, the same regime as every other public buyer, unless they form part of a mixed procurement.

So the first question is which of those you are. If you supply equipment, consumables, estates work, IT, facilities, catering, agency staff or professional services, you are in the ordinary regime and the notices you want appear where all other public notices appear. If you provide clinical services, you are in the other one and much of what you are looking for will never be a tender at all.

What the Provider Selection Regime actually does

It gives commissioners three routes, and only one of them is a competition.

A direct award covers the cases where there is limited reason to change provider: the existing provider is the only one capable, patients have an unrestricted choice already, or the current arrangement is working and the commissioner intends to continue it. A most suitable provider process identifies a provider and awards without competing. A competitive process is the third route and it is the one most suppliers assume is the default.

Read that as a market entrant and the strategy follows. If the contract you want is likely to be direct-awarded or continued, waiting for a tender is waiting for something that is not coming. The moment that matters is earlier, when the commissioner is deciding whether the current arrangement is still working, and being a known credible alternative at that point is the whole game.

Where the selected process requires an intention-to-award notice and standstill, read the stated dates and representation requirements carefully. The notice requirements vary by route, so check the current Provider Selection Regime guidance.

Finding the organisation that actually buys

There are four kinds of buyer and they want different things.

Integrated care boards commission services for a population and hold the budgets for a great deal of care. Trusts run the hospitals and community services and buy everything an operating estate needs. NHS England commissions specialised services directly. And the buying organisations, including NHS Supply Chain for goods and the shared business services consortia for much else, run the frameworks that a large share of the rest flows through.

Work out which of those buys what you sell before doing anything else. A supplier pitching a trust for something the ICB commissions, or pitching an ICB for something that goes through a national framework, is spending months talking to people with no budget line for it.

Look for plans in board papers

This is the free source, it is published by law, and it is where the decisions appear before the procurement does.

NHS trusts and integrated care boards meet in public and publish the papers ahead of the meeting. Those papers carry the estates strategy, the capital programme, the digital plan, the business cases for anything substantial and frequently a procurement forward look. They are long, they are written for board members rather than suppliers, and they contain the thing every supplier says they want, which is the requirement before it is a requirement.

Choose organisations you could realistically serve and review their public board papers. Look for relevant spending plans and unresolved decisions, then check whether later records changed the position.

Frameworks, and why the call-off is the real event

A large share of NHS buying runs through frameworks, so being appointed is frequently a precondition rather than an advantage.

The practical consequence is the same as anywhere else in public procurement: appointment is permission to compete, and the call-offs are where the money moves. What differs in the NHS is the number of routes. The same category can be available through a national framework, a regional consortium and a trust's own arrangement at the same time, and which one a buyer uses is often a matter of local habit.

So ask the buyer which route they use rather than assuming. It is an ordinary question and the answer saves you from applying to the wrong framework, which is a fortnight you do not get back.

What the NHS asks for that other buyers do not

Four things come up repeatedly and being unprepared for any of them ends a conversation early.

Information governance, because almost anything touching patient data carries a standard the buyer cannot waive. Clinical safety, where a supplier of anything used in care may need a named clinical safety officer and a documented process. Net zero, where NHS suppliers are required to publish a carbon reduction plan above stated contract values. And equipment standards, which are specific, published, and not negotiable.

None of these is a surprise to anybody already in the market, which is exactly why they filter out newcomers who treat them as paperwork to be handled after winning.

A realistic first year

Pick your regime, then pick three organisations.

Read their board papers monthly. Find the category manager or the commissioning lead for your area, which is usually named in those same papers. Register on the central digital platform and on whichever regional portal your organisations use. Get the standards above in place before anybody asks. Watch the intention-to-award notices in your category, because they tell you who currently holds what and when the arrangement was confirmed.

Prepare a specific proposal supported by comparable delivery experience. Where changing supplier could affect clinical services, explain how you would manage the transition and meet the buyer's requirements.

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